JINS / JINS 30min Night Walk

“JINS 30min Night Walk” is a promotional initiative designed to tap into the rising demand from inbound tourism, with a specific focus on visiting international travelers. By limiting the campaign to JINS stores located in cities with high tourist traffic, the promotion aims to drive footfall and encourage purchases among foreign visitors. Rather than highlighting the functional benefits or affordability of JINS eyewear, the core concept centers on offering a unique experience—‘making a pair of glasses as a memory of their trip to Japan.’ The promotion reimagines a brief 30-minute window during a busy travel schedule as a meaningful and memorable part of one’s journey in Japan.