How much lasting value do the differences in a product’s features really hold?
In a world where even the most carefully crafted innovations are quickly imitated, we believe that how a company or brand acts in society is what truly determines its long-term relevance.
It’s no longer just about what features you offer—but rather, what actions you take.
How do those actions connect with society? What kind of value do they create?
Shouldn’t there be a team dedicated to exploring these questions and bringing them to life?
That’s why we created LENS.
The name LENS carries many meanings.
It’s about shining a light, transforming perspectives, and discovering what is yet unseen.
We seek out the real opportunities that exist but have yet to be noticed,
helping brands define how they should act and co-create meaningful experiences.
And today, March 14—White Day, LENS officially launches.
In Japan, White Day is a day of giving back—a time when people return gifts and appreciation to those who have given to them.
We, too, want to create work that gives back to society.
We are just taking our first steps, but we’re excited for the journey ahead.
Let’s create valuable experiences together.
LENS Begins—Let’s Build Meaningful Experiences Together.