On July 15, 2026, four LENS members who attended Cannes Lions 2026—Kawato, Tomita, Nobayashi, and Hayashi—were invited to speak as guest lecturers at the Faculty of Information and Communications at Bunkyo University, where LENS member Yoshimura teaches a course.
During the lecture, the members provided an overview of Cannes Lions 2026 and shared their experiences from the festival. Each member also selected and presented award-winning work based on their own chosen theme.

During the lecture, the members provided an overview of Cannes Lions 2026 and shared their experiences from the festival. Each member also selected and presented award-winning work based on their own chosen theme.
One idea shared across all four themes was “human emotions that resonate without explanation.”
This year, many of the Cannes Lions winners appeared to be recognized not only for the functionality or relevance of their ideas, but also for the commitment behind bringing those ideas to life and the ambition to make the world a better and more enjoyable place—in other words, for the humanity of the brand.
We will continue to apply the insights and inspiration gained at Cannes to our work at LENS.

Cannes Lions Seminars for Clients

LENS / SCOPE has been closely observing the world’s leading creative work firsthand at Cannes Lions since 2019. Over the past seven years, a total of 13 members have attended the festival in person, extending far beyond the four members who delivered this lecture.Drawing on this experience and knowledge, we offer seminars for clients centered on Cannes Lions.
We translate global creative trends into practical insights and inspiration for your business. To learn more, please feel free to contact us through the link below.

Contact: https://lens-tokyo.com/contact/