Broadening Our Horizons and Sharpening Creativity at Asia’s Premier Festival

From March 20–22, 2025, seven members of LENS attended ADFEST 2025, one of Asia’s largest and most respected creative festivals, held in Pattaya, Thailand.
Established in 1998, ADFEST is an international advertising festival that celebrates creativity rooted in the diverse cultures of the Asia-Pacific region. It has long served as a global stage where local perspectives meet world-class ideas. This year’s theme, “COLLiDE,” spotlighted the powerful potential born from the intersection of contrasting values, cultures, and technologies.

Since 2019, our parent company SCOPE has sent creative staff to the Cannes Lions International Festival of Creativity in France, as part of an ongoing commitment to fostering global perspectives within the team. In 2025, with the official launch of LENS and the domestic award-winning success of our “JINS 30min Night Walk” project, we made the decision to submit the work to ADFEST—and to have a larger group of team members experience the event firsthand.

Our team was inspired by world-class creative work and thought-provoking sessions, engaging in discussions that will shape the future of LENS and our role in redefining creativity.
We’ll be sharing a more detailed report from our attending members soon. Stay tuned.