Masami Nakata participated in an online seminar showcasing winning projects from the Japan Promotional Marketing Award 2025 — Promotion Planning Division, hosted by the Japan Promotional Marketing Association.

The program invited representatives of selected award-winning projects to discuss behind-the-scenes details. As the project lead for the Gold Award–winning retail promotion “Delivering Coolness: The Blue Yokado Refreshing Festival” (Advertiser: Ito‑Yokado Co., Ltd.), Nakata described the project’s journey from initial concept to implementation.

The event brought together planners active on the front lines of the promotion industry and provided an opportunity to examine what made these projects successful: how each concept arose from an awareness of specific challenges and how it moved people.